jon hardin marketing consultant

Hardin has worked on the client side, and has experienced the same volatile conditions and expectations clients have. He understands the tough circumstances clients are under to produce more with less and with a better return—and in a way that’s efficient, innovative and better. He knows because he’s filled those shoes and worn those hats.

Prior to creating Mind the Gap, Jon was the Marketing Director for a leading residential developer with more than a billion dollars in real estate holdings. His tenure allowed him to become an expert in Marketing Communications, SEM, brand management, and strategic marketing. More than that, he has developed an innate ability to bring a balance of creative and analytical thinking to every task, so you never have to feel that pain again.

Hardin has faced many challenges and overcome them all.

• Reduced marketing budget by 37% whiles sales revenue increased 43%.
• Developed and implemented corporate branding strategy including 6 sub-brands.
• Led multiple projects through all management phases: conception, definition & funding, product design, development, testing, and implementation.
• Developed an integrated marketing program that utilized SEO, keyword bidding, multimedia and print campaigns.
• Define metrics necessary to quantify ROI of the marketing communication plan.
• Executed a strategic alliance with the Chicago Sun Times generating a 100% increase in profits and securing premium positioning for the agencies clients.
• Project managed web based time tracking system allowing the agency to track profitability and manage inefficiencies.
• Produced and directed over 200 national direct response commercials. Experienced in all aspects of video production and post-production.
• Assistant producer for several long form infomercials.