strategic marketing and planning

In your business, do you do anything without strategically planning its execution? Why would you expect to do anything less when marketing? The strategic marketing process establishes clear direction, sets goals, marks objectives - simply put, it is the foundation of reason. No theory ever tested was done on a whim. Written on paper, the theory was laid out in steps with key objectives noted and benchmarks set. So on testing day everyone knows what is expected to happen. When things go wrong, you now have a plan you can go back to and see what it is you need to fix. Calculated risk is not a game, Risk is.

@ Mind the Gap we don’t write our marketing plans on paper, we use computers. It’s better for the environment and we hope you can appreciate that - our children will.